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Marketing Automation?

is it?

What is Marketing

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

How Work

How does marketing automation work?

Marketing automation is a set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles

What Do

What does marketing automation do?

Marketing automation does it all: streamline segmentation and targeting processes to pinpoint the right audience, quickly and at scale


Marketing automation platforms help you automate steps and processes at the top of your sales funnel to manage warm and cold leads. With marketing automation, you can customize the ways you communicate, capture, and nurture your leads for each product and service you provide. Marketing automation makes it easy to segment customers, score and distribute leads, and monitor when a contact performs a specific or desired action.

Pipeline Marketing

Robust contact segmentation allows marketing teams to ensure the opportunities in your sales funnel are receiving the most relevant messaging. Contact engagement can be measured and scored, and automatically be moved through your sales pipeline as a result. With marketing automation, activity alerts sent to your sales team can help identify the right next steps and ensure sales pipeline contacts are being nurtured differently than new leads or existing customers.

Customer Marketing

Through deliberate consideration and automated processes, marketing automation platforms help your team segment customer marketing from lead and opportunity marketing. Advanced contact management within your marketing automation platform empowers your team to position meaningful upsells and extended services to customers, while also informing them of important company news. Powerful segmentation rules have the power to drive repeat purchases when possible, helping drive even larger returns from your customers.

Supported Platforms

The great news for businesses today is that Marketing Automation Platforms are mature and there is an established “best practice” to delivering these solutions. Whether you are using Act-On, HubSpot, Marketo or Salesforce (Pardot), we implement and manage your marketing automation platform of choice, helping you get the most value out of your investment.

Other Key Features